No drop in Wi-Fi usage despite higher 4G penetration

from: Telecompaper.com

KPN, Vodafone, T-Mobile and Tele2 have all rolled out their 4G networks, and while consumers are increasingly adopting 4G services and using more data over the networks, this has not led to any less use of Wi-Fi services. On the contrary, a third of Dutch consumers are using Wi-Fi more often since they have access to 4G, according to research by the Telecompaper Consumer Panel.

Earlier this year, Telecompaper asked consumers if they use Wi-Fi the same, more or less since they have access to a 4G network. The survey found that a third (34%) use Wi-Fi more. Nearly half (49%) said there was no change in how much they use Wi-Fi, and 15 percent said they use it less. Three percent said they don’t know.

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Men (37%) were more likely to say they use more Wi-Fi than women (29%) since gaining access to 4G. The age group 20-29 also indicated increased Wi-Fi usage, at 39 percent compared to a market average of 24 percent.

Compared to the same survey a year ago, there was little change in the responses. In January 2015, 34 percent also said they used Wi-Fi more since gaining access to 4G, while 43 percent saw no change in their Wi-Fi usage and 19 percent used Wi-Fi less.

Since the previous survey, 4G access has become more widespread. KPN, Vodafone and T-Mobile have all completed their network roll-outs, and Tele2 is nearly finished. The operators are also upgrading speeds with LTE-Advanced and launching voice over LTE. More and more consumers also have 4G phones and are increasing their data usage.

4G and Wi-Fi complementary

Despite the growing penetration of 4G, Wi-Fi usage is not letting up. A possible explanation is that the faster 4G connections stimulate mobile internet use, driving consumers to connect more often, also over Wi-Fi. 4G also uses up data allowances faster, causing consumers to turn to Wi-Fi more to avoid overspending. Unlimited mobile data plans are no longer available in the Netherlands.

Quarter watch more videos with 4G

The faster 4G networks are used often for watching videos and streaming music, which consume a significant amount of data. A quarter of the 4G users (24%) said they watch videos more, for example over YouTube or Facebook, than when they were on 3G. Only 4 percent said they watch less video on 4G.

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Fourteen percent said they stream music more since having 4G instead of 3G. Other research by Telecompaper shows that almost half smartphone users have a music app installed on their phone.

Only 12 percent of 4G users said they are streaming films or TV series more, while twice as many said their streaming had not changed since they started using 4G. Five percent said they even stream video less since getting 4G. A majority (57%) still don’t stream movies or TV programmes over the mobile network, even though they have 4G.

This research is based on the Telecompaper Consumer Panel. The survey was conducted in January 2016 (n=574) and January 2015 (n=169). Panel participants were asked the questions: “Do you use Wi-Fi more, less or the same since you have access to a 4G network?” and “Do you do the following activities more, less or the same over mobile internet since you have 4G access?”. Panel participants are aged 12-80, and results are stratified according to age, gender and education. For more information about research opportunities with the panel, please contact research@telecompaper.com.

“Trendkaart Retail” volgens Creating 010

Trendkaart

  1. Hybridisering en Flexibilisering

Fysieke retail raakt steeds meer verweven met andere maatschappelijke functies, zoals horeca, persoonlijke dienstverlening en entertainment. Ook is de levensduur van retailformats steeds korter en wordt retail mobiele, verbindt zich slechts tijdelijk aan plaats (nomadic retail).

  1. Contractie

De oppervlakte die retail inneemt wordt kleiner, onder meer door de opkomst van online retail Bovendien wordt de ruimte anders gebruikt Retail raakt daarmee geconcentreerd in een kleinere gebieden, vooral de binnensteden.

  1. Consumenten als co-producenten.

De rol van consumenten als coproducenten wordt belangrijker. Behalve dat ze context vormen voor andere consumenten in fysieke retail komen ze meer aan de stuurknuppel bij de bepaling van aard en inhoud van producten, geven ze vorm aan ervaringen en oefenen door hun interventies online (user-generated-content), invloed uit op merkwaarde en -beleving van anderen.

  1. Customer data als stuwende kracht

Data over consumenten zijn in omnichannel omgeving de sleutel tot nieuwe vormen van waarde creatie, maar ook voor allerlei nieuwe vormen van het te gelde maken van waarde, op verschillende momenten, plaatsen en gelegenheden.

  1. Nieuwe waarden van consumenten

Nieuwe waarden, als duurzaamheid, authenticiteit en oog voor het lokale, zorgen voor verschuivingen in de motivaties van consumenten. Dat heeft vergaande implicaties voor klantengedrag en in laatste instantie ook voor het succes en falen van retailformats.

  1. Omnichannel retail

Retail van de toekomst is voor het grootste deel de volkomen en naadloze integrate van fysiek en virtueel waarbij de waarde van verschillende kanalen alleen maar bepaald kan worden aan de bijdrage van de totale propositie.

  1. Demografische ontwikkelingen

Demografische ontwikkelingen hebben invloed op preferenties, koopkracht en koopgedrag. Voor de nabije toekomst zijn vergrijzing, verkleuring en toenemende verstedelijking van belang.

  1. Global en local

Er is sprake van een ontwikkeling in retailformats en -brands in twee tegengestelde richtingen. Global brands zijn in opmars in retail waarbij ook global consumer brands de stap naar dedicated retail maken. Anderzijds gaat lokale retail steeds meer richting lokale identiteit en verbinding met lokale productie. Daardoor is er steeds minder ruimte voor het onbestemde midden.

  1. Nieuwe coalities

Door de vermenging van fysieke retail met andere domeinen in de samenleving ontstaan er nieuwe coalities in het retail waarde netwerk. Dat geldt ook binnen winkelgebieden die de concurrentie met andere gebieden willen aangaan. Aard en inhoud van de samenwerkingsverbanden binnen online retail verschillen van die in de fysieke retail

  1. Post-internet

Onze cultuur wordt steeds meer gekarakteriseerd als post-internet. Het web is dermate onderdeel van ons dagelijks leven dat we het niet meer als een apart verschijnsel benoemen en herkennen. Virtualiteit is realiteit geworden. Internet of Things zal deze ontwikkeling verder versterken. De kracht van technologie groeit naarmate ze onzichtbaarder wordt. Retail is hierin een voorloper.

Retailinnovatie in Rotterdam, Creating 010, April 2016

http://creating010.com/projecten/retailinnovatie-in-rotterdam

Explosieve groei gebruik WiFi buitenshuis in Nederland

bron: Telecompaper

Steeds meer Nederlanders maken ook buitenshuis gebruik van al dan niet betaalde toegang tot internet via WiFi. 63 procent gebruikt buitenshuis gratis WiFi met een wachtwoord (bijvoorbeeld bij vrienden of familie), terwijl vier op de tien Nederlanders het afgelopen half jaar wel eens gebruik heeft gemaakt van toegang tot internet via een niet met wachtwoord beschermde WiFi-hotspot. Dat blijkt uit cijfers van het Telecompaper Consumer Panel.

Er heeft een explosieve groei plaatsgevonden van het aantal Nederlanders dat buitenhuis gebruik maakt van gratis WiFi met een wachtwoord (zoals bij vrienden of familie, in horecagelegenheden). Tussen mei 2011 en februari 2016 is er sprake van een verdrievoudiging, van 21 naar 63 procent van de Nederlanders die het afgelopen jaar op deze wijze wel eens online gingen.

Het aantal Nederlanders dat zonder een wachtwoord het voorafgaande half jaar wel eens gebruik heeft gemaakt van gratis WiFi, stijgt eveneens. Tussen mei 2011 en februari 2016 is er sprake van bijna een verdubbeling, van 22 naar 41 procent.  Toegang tot gratis WiFi zonder wachtwoord is vooral te vinden in openbare gelegenheden, in het OV en in een toenemend aantal stadscentra.

9 procent gebruikt WiFi via eigen provider

Verder is er procentueel een vrij sterke groei van het aantal mensen dat met behulp van een wachtwoord gebruik maakt van een WiFi-hotspot van hun provider (zoals van KPN en Ziggo). Tussen mei 2011 en februari 2016 ging dit percentage van 2 naar 9 procent. De afgelopen twee jaar is dit vrij stabiel gebleven.

Logischerwijze is het aantal Nederlanders dat de afgelopen jaren alleen maar thuis via WiFi online ging, navenant gedaald. In mei 2011 ging het hier nog om een meerderheid van 58 procent, in februari 2016 was dat nog slechts 18 procent.

65-plussers gebruiken vaker alleen WiFi thuis

Per leeftijd bekeken valt op dat 28 procent van de 65-plussers enkel gebruik maakt van WiFi binnenshuis. Ouderen maken ook minder vaak dan gemiddeld gebruik van gratis WiFi zonder (35% versus 41% totaal) en met wachtwoord (54% versus 63% totaal). Jongere leeftijdsgroepen maken vaker gebruik van gratis WiFi zonder wachtwoord. Bij 12-19 jarigen is dat bijvoorbeeld 45 procent tegen 41 procent gemiddeld.

Voor meer achtergrondinformatie, inzichten en begeleidende grafieken kunt u het bijbehorende achtergrondartikel lezen: 63% Nederlanders gebruikt gratis WiFi via wachtwoord.

Pull messaging in Danish shopping mall by making beacons prominently visible to your customers

Contrary to how beacons are currently installed, far from shoppers’ view at the store entrance or on the ceiling of a particular section, brands have started installing beacons more prominently in stores. For example, Herning Centret, a shopping mall in Herning, Denmark, requires users to ‘ask’ to be beaconed. Instead of pushing coupons to shoppers based on their location in the mall, Herning Centret created two ‘Coupon Zones’ where shoppers could walk in with their phone to receive coupons from nearby retail outlets.

herningCentret

In order to capture the attention of the visitors, these Coupon zones were marked with yellow circles on the floor with a banner above. As a part of this campaign, retail stores in Herning Centret provided their customers with some special, time-limited coupons, which were shown via the app at the Coupon zone. As a result, the app saw 1392 downloads over a period of nine days, out of which 665 users viewed at least one coupon thus attaining an engagement rate of 48% among customers. All in all, the campaign ended on a good note with 96% of customers mentioning that they would recommend the ‘Coupon Zones’ to others.

Norbulk Shipping goes paperless in the Cloud

crew-management-training

from: thedigitalship.com

Ship management company Norbulk Shipping is moving towards operating ‘paperless ships’, as it migrates its IT systems to the Cloud.

The Glasgow-based ship manager is working with Cloud Technology Solutions on the project, a Google partner offering cloud migrator services.

Norbulk began the project with a pilot scheme in its Glasgow office. After running the pilot through various levels of the company for two months and receiving positive feedback, it rolled out across other management offices in Riga, Saint John New Brunswick, Manila and St Petersburg.

“We are continually developing our management systems and implementing cloud-based technology has assisted our goal of adopting paperless systems,” explained Peter Karlsen, director at Norbulk.

“With improved communications and transparency, we are able to access and interpret greater amounts of information.  The benefits to the company through this change in information flow are very real – systems do run much more efficiently as a result.”

“As far as the quality systems go and the audits we carry out on the ships, they’re pretty thorough – something that is important in today’s market because there is simply no margin for error. Standards have been set so high now and there is a greater emphasis on quality management systems, the environment, and competent crew.”

The majority of the 80-plus ships managed by Norbulk are run electronically, using the cloud-based technology for daily communication. With the use of the cloud migrator Norbulk says it was able to move e-mail, calendars, contact and appointments from its old mail server to the new cloud-based system.

“I’m always impressed when people come to the office and we are able to show them on a big screen submissions from ships, and all the documentation is there in an integrated management system,” Mr Karlsen added.

“There are still a lot of handwritten forms that need to be filled in, but everything is logged into the system electronically. We have even moved over to paperless purchasing. Everyone is now trying to reduce the amount of paper that’s around.”

“You won’t stay competitive unless you look ahead at advancements and digitisation and how that’s going to improve your businesses going forward.”

Rotterdam start met mengvormen tussen winkel- en horecafuncties

Rotterdam start met de pilot Blending010. Horeca- en Retail ondernemers uit de hele stad kunnen zich hier vanaf morgen voor aanmelden. Blending010 is de Rotterdamse versie van de landelijke pilot van de Vereniging Nederlandse Gemeenten (VNG) waarin mengvormen tussen winkel- en horecafuncties tijdelijk worden toegestaan.

Wethouder Maarten Struijvenberg (Werkgelegenheid en Economie): “Rotterdamse ondernemers moeten zo min mogelijk belemmeringen hebben. Zij moeten in staat zijn hun klanten iets extra’s te bieden om zich te onderscheiden en om klanten aan zich te binden. Met deze pilot geven we ze de ruimte om hiermee te experimenteren. Ik roep ondernemers op zich snel in te schrijven en in de pilot te laten zien wat hun mooie ideeën teweeg kunnen brengen.”

Meer ruimte voor ondernemer
In een restaurant een flesje huisgemaakte olijfolie en tapenade kopen die zo lekker was bij het voorgerecht? Een prosecco in een bruidsmodezaak om de aanschaf van een trouwjurk te vieren? Drankjes proeven in een slijterij? Binnen de huidige wet- en regelgeving is het nu niet toegestaan om dit als ondernemer aan te bieden. Onder de naam Blending010 kunnen ondernemers nu een jaar lang profiteren van ontheffingen binnen de Drank- en Horecawet en zo hun innovatieve ideeën uitvoeren.

Inschrijven
Rotterdamse retail- of horecaondernemers uit de hele stad met een innovatief idee voor blending van retail met horeca of andersom kunnen zich vanaf morgen 19 februari tot 7 maart 2016 inschrijven voor deelname via blending010@rotterdam.nl. Er mogen maximaal 25 ondernemers deelnemen aan de pilot. De ingediende ideeën worden op volgorde van binnenkomst beoordeeld op geschiktheid en volledigheid en geselecteerd voor deelname. Voorwaarden voor deelname zijn vanaf 19 februari te vinden op:www.rotterdam.nl/blending010.

Proef ‘Slimme’ lantaarnpaal voorzien van laadpunt en wifi op Rotterdam Heijplaat

Bron: Lightmotion | Foto: Lightmotion

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kabel blauwe autod

De bedrijven The New Motion en Lightwell gaan samenwerken om de ‘smart city-lantaarnpaal’ Lightmotion op de markt te brengen. De lichtmast kan worden voorzien van wifi, een oplaadpunt en cameratoezicht.

De Lightmotion-lantaarnpaal bevat sensoren, die bijvoorbeeld het lichtniveau van de led-lampen dimmen als er in de directe omgeving geen activiteit wordt gesignaleerd. Hierdoor wordt er volgens de bedrijven veel energie bespaard.

Naast sensoren kan de Lightmotion, die is ontworpen door designers van Lightwell, worden uitgerust met een wifi-toegangspunt. Daarnaast zal The New Motion, een exploitant van laadpalen, laadpunten in de lantaarnpalen integreren. Zo kunnen elektrische auto’s hun accu’s ‘voltanken’ door deze naast de Lightmotion-lantaarnpaal te parkeren. Ten slotte kan een gemeente ervoor kiezen om bepaalde lantaarnpalen ook uit te rusten met bewakingscamera’s om zo de sociale veiligheid te verbeteren.

Buitenlandse interesse

In Rotterdam is deze zomer een Lightmotion-lantaarnpaal als proef geplaatst. The New Motion en Lightwell zeggen dat er vanuit Peking en Los Angeles interesse is in het concept. Ook staat er een proefopstelling in Kopenhagen op de agenda.

video van proefproject op Rotterdam Heijplaat

What should retailers do to combat declining footfall?

source: Euclid, “U.S. Retail Benchmarks Mid-Year Report 2015”

There are many strategies that retailers can implement to combat the challenges of declining instore traffic, and deepen shopper engagement and loyalty. Some specific retail strategies we have seen emerge include:

• Stationing greeters at the door to guide the in-store experience

• Arming sales associates with iPads to look up merchandise quickly and offer check-out services from anywhere in the store

• Offering iPads in fitting rooms to allow consumers to easily find different sizes and styles

• Digital, interactive displays to show style and color comparisons

• Increasing the ease of checking out—for example, Banana Republic’s “Reserve In-Store” which allows customers to select items online, confirm availability at their nearest store and pick-up within a matter of hours

• Offering free Wi-Fi to shoppers. Research shows that a majority of shoppers rely upon their mobile device during in-store shopping sessions.

Brick-and-mortar retailers should also focus on differentiated in-store experiences, such as unique store formats and designs, and superior customer experience. Providing an omni-channel experience that connects online, mobile and offline activities to foster engagement with customers, particularly millennials, has also been a key strategy employed by retailers. Millennials demand convenience—they want discounts and they want fast fulfillment.

Researchers create super-efficient Wi-Fi

from: arstechnica, Sean Gallagher

Passive Wi-Fi consumes 1/10,000th the power of conventional wireless networks.

passive_wifi-640x307A team of computer scientists and electrical engineers from the University of Washington has developed an extremely power-efficient version of Wi-Fi wireless networking technology that consumes 10,000 times less power than the current Wi-Fi components, allowing Wi-Fi networking to be built into a much wider range of devices. The team will present a paper (PDF) with the results of their research into what they have dubbed Passive Wi-Fi at the upcoming USENIX Symposium on Networked Systems Design and Implementation in March.

Passive Wi-Fi is, as the name suggests, partially passive—it takes in radio wave energy from an outside source and reflects that signal with its data added to it. Vamsi Talla, a UW electrical engineering doctoral student and co-author of the research, explained, “All the networking, heavy-lifting and power-consuming pieces are done by the one plugged-in device. The passive devices are only reflecting to generate the Wi-Fi packets, which is a really energy-efficient way to communicate.”

The technology works much in the way Radio Frequency Identification (RFID) chips (and, more infamously, retroreflector bugs like the ones used by the Soviet Union to bug the US Embassy in Moscow) do—using a technique called backscatter communication.

Backscatter of normal Wi-Fi signals has been used in the past in experiments to create separate narrowband channels for “Internet of Things” (IoT) communications, such as with BackFi, a similar technology developed by a team at Stanford University unveiled last year. BackFi, which used existing Wi-Fi networks’ signals to generate a reflected signal, was capable of transmitting 5 megabits per second of data back to the network.

Passive Wi-Fi is compatible with normal Wi-Fi, but it uses a separate base station to generate the radio signal for its backscatter-based devices. It’s capable of handling data at speeds up to 11 megabits per second and has been tested to work at distances of over 100 feet.

Because backscatter communication only requires devices to use a tiny amount of power to modulate the reflected radio signal, Passive Wi-Fi could be used in devices that would typically use Bluetooth or another low-power wireless networking technology, with the added benefit of Wi-Fi security. It can also easily be integrated into IoT sensors and other devices, allowing them to talk directly to the cloud rather than depend on another device (such as a smartphone or PC) to act as an intermediary.

Purple WiFi evolves into Purple, the Intelligent Spaces company

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January 18, 2016: Purple WiFi, the cloud-based marketing and analytics WiFi software company, today becomes Purple, the intelligent spaces software company, to better reflect the organisation’s wider scope of focus.

Since 2012, Purple has been changing the WiFi landscape starting with easy to access social WiFi for the customer and a range of WiFi marketing and analytics tools for venues to enable better understanding of, and communications with, their customers.

Purple has worked with flagship customers, such as Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI, to evolve its offering beyond WiFi analytics alone to encompass a wider range of data elements within a venue, as more objects become connected to the internet.

As a result, Purple is in a fantastic position to take the lead in visualising data about any physical space, pulling in all sorts of data points, including sensors, security cameras and even overlaying weather data onto purchase pattern data. When this is combined with the information already available through WiFi data, Purple plans to be able to help brands to predict behaviour. 

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

The evolved Purple offering includes a selection of products and features suitable for both small business and for enterprise.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and BYOD.

  • Purple WiFi is the well-established guest WiFi, analytics and marketing product.
  • Purple Location is a location based services* product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management.
  • Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.
  • Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Camden Market is already taking advantage of Purple’s services. This includes providing free WiFi throughout the market, and along the main shopping street stretching through to the customer’s access point at Camden tube station. This means that if a user downloads Camden’s market application, a free coffee can be redeemed in the market straight away from one of five different traders, bringing the customer into the retail centre.

In addition, Camden Market is working to introduce Wayfinding as the market is a maze of interesting shops and food stalls and intends to visualise more data sources such as beacon data and security camera data moving forward.

Charles Butler, CEO at Market Tech, comments: “Smart locations, such as Camden Market, are investing in technology to bring a richer and more useful experience to customers, while allowing individual businesses to attract customers and push offers to mobile devices. Purple has enabled us to make that objective a reality via an easy to administer system, which delivers measureable returns.”

Sir Terry Leahy, Purple Board Director, comments: The scope for Purple’s ‘Intelligent Spaces’ to help retailers foster better connections with customers both offline and online is tremendous – and could herald an exciting new era for the high street. 

The data available can enhance the planning and efficiency of physical retail spaces. When businesses ask the right questions, and take action based on learning, they have an invaluable tool to help them build loyalty and trust.

Gavin Wheeldon, CEO at Purple, comments: “The world moves fast, and at Purple we are not afraid to change our brand and product to move with it. WiFi marketing and data is still and always will be the core of our business, but we’ve decided we need to offer more than WiFi analytics alone to truly understand what is going on in a venue.

“If you can collect the data about any physical space, including WiFi data, we can visualise it. We are calling this ‘intelligent spaces’ and it will change the way venues understand and communicate with their customers.”

* All of Purple’s location services to date have used WiFi as the source of X,Y coordinates. Moving forward, X,Y data sources will change. For example, some Purple customer deployments are now using GPS as a location source. Purple is also exploring BLE (Bluetooth Low Energy) as an indoor positioning application, and in the future more sources such as intelligent lighting will be added as the market matures.

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