source: gigya.com

52% of consumers claim to have logged in socially on a website or mobile app, and according to a recent Gigya social privacy survey, they elect to do so for three key reasons:

1.  58% use social login because they do not want to create new usernames and passwords
2.  54% use social login because they do not want to fill out registration forms
3.  27% use social login because they want to easily share content with friends on social networks