Username/Password Fatigue

The average online user has 25 separate online accounts and 6.5 different passwords (Source: Ars Technica).

If you do the math, that’s hundreds of possible username and password combinations.

Nearly 50% of consumers have been unable to execute an online transaction due to forgetting their password.
Source: Ponemon Institute

Forgotten passwords not only lead to customer frustration and lost dollars
for your business, but they also cause huge security risks. Password fatigue
forces consumers to start creating more obvious passwords, use the
same password for multiple accounts and even write their passwords down.
Social login allows consumers to easily login across web properties
using a single, protected identity, minimizing password fatigue and
vulnerability.